BOOYA!

My name is Boo. Father Boo once caned me for doodling indecent graphics on a worksheet which I accidently submitted for Chinese class. Today I doodle here.

I have been to:

- Arcade (Freelance 2011)
- Grey Advertising Singapore (Freelance 2010 - 2011)
- Ogilvy & Mather Advertising Singapore (Intern 2008)
- Adplanet Advertising (Intern 2007)
- Temasek Polytechnic Diploma in Visual Communication (Student of 2008)
- LASALLE College of the Arts BA in Design Communication Advertising (Student of 2010)

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+ Contact me at Boowey@gmail.com!

Health Promotion Board - Safe Sex
Sweet - Regret Free

High-res 5/9/11 — 1:38am Short URL: http://tumblr.com/ZVTtay4yU0vb

Pronto Floor Shine - Mirror Finish
Lift

High-res 5/8/11 — 11:27pm Short URL: http://tumblr.com/ZVTtay4yGslL

Pronto Floor Shine - Mirror Finish
Office

High-res 5/8/11 — 11:26pm Short URL: http://tumblr.com/ZVTtay4yGifa Filed under: #advertising

Pronto Floor Shine - Mirror Finish
Shopping

High-res 5/8/11 — 11:24pm Short URL: http://tumblr.com/ZVTtay4yGWOu Filed under: #advertising

Alzheimer’s Disease - First time again.

High-res 5/8/11 — 11:01pm Short URL: http://tumblr.com/ZVTtay4yEOta

Thirsty Hippo (Dehumidifiers) - Suck Moisture (Clothes)

Creative: Boo Wei Yi, Shum Qi Hao, Jonathan Ong
Photographer: Jonathan Ong
Art Direction: Boo Wei Yi

High-res 10/6/10 — 1:26am Short URL: http://tumblr.com/ZVTtay1AVyqt Filed under: #advertising

Thirsty Hippo (Dehumidifiers) - Suck Moisture (Book)

Creative: Boo Wei Yi, Shum Qi Hao, Jonathan Ong
Photographer: Jonathan Ong
Art Direction: Boo Wei Yi

High-res 10/6/10 — 1:25am Short URL: http://tumblr.com/ZVTtay1AVyCY Filed under: #advertising

Thirsty Hippo (Dehumidifiers) - Suck Moisture (Bag)

Creative: Boo Wei Yi, Shum Qi Hao, Jonathan Ong
Photographer: Jonathan Ong
Art Direction: Boo Wei Yi

High-res 10/6/10 — 1:20am Short URL: http://tumblr.com/ZVTtay1AVt8Y Filed under: #advertising

Client: Singapore Police Force
Designer: Boo Wei Yi

To be produce into hand-phone key-chain wiper.

High-res 4/27/10 — 11:56pm Short URL: http://tumblr.com/ZVTtayX003y Filed under: #Design #Illustration

Client: TGIFRIDAY’s Singapore
Creative: Boo Wei Yi

High-res 4/27/10 — 11:19pm Short URL: http://tumblr.com/ZVTtayW-mQ8 Filed under: #Advertising

Client: FHM
Ogilvy & Mather Advertising Singapore
Creative: Ogilvy Advertising Team
Art/Design: Boo Wei Yi

A continuation from the previous FHM typography campaign.

High-res 3/8/10 — 12:39am Short URL: http://tumblr.com/ZVTtayPoFCF Filed under: #Advertising #Boo Wei Yi

Client: McDonald’s 24 Hours “Live” Football Screening *Scam*

Creative/Art Director/Copywriter:
Boo Wei Yi
Jonathan Ong
Shum Qi Hao
Photography: Jonathan Ong

Before Photo: Click Here

High-res 1/21/10 — 7:32am Short URL: http://tumblr.com/ZVTtayKZyRy Filed under: #Advertising #Boo Wei Yi

Client: Wonderbra
Even “a” seem bigger.
Creative: Boo Wei Yi

High-res 9/6/09 — 6:14pm Short URL: http://tumblr.com/ZVTtayAoljO Filed under: #Advertising #Boo Wei Yi

Client: Apple inc *scam ad*
Medium: www.apple.com
Creative: Shum Qi Hao, Jonathan Ong, Boo Wei Yi
Art: Shum Qi Hao

An interactive idea where apple users can express and view how Apple inc has affected theirs, and other people’s lives.

High-res 8/27/09 — 11:29pm Short URL: http://tumblr.com/ZVTtayAK5gD Filed under: #Advertising #Boo Wei Yi

Client: Panadol kids Probono work.

Help out only typo D.I on pills. (bottom right)
Tagline: Their pain is your pain.

High-res 11/1/08 — 4:06pm Short URL: http://tumblr.com/ZVTtay3QOI_ Filed under: #Advertising #Boo Wei Yi