About me. - Ogilvy & Mather Advertising Singapore March 2008 - July 2008 Internship - Adplanet Biggest Local Advertising Company. April 2007 - July 2007 Internship - Temasek Polytechnic Visual Communication, Design 2006 - 2008 StudentTumblr (3.0; @wyboo)http://boo.hasaportfolio.com/<p>Boo ( Boo Wei Yi ) is an enthusiastic young designer with sharp creative instincts, strong technical and communication skills. I am seeking opportunities to collaborate on new and interesting projects that involve creative problem solving.</p>http://boo.hasaportfolio.com/post/68377181http://boo.hasaportfolio.com/post/68377181Mon, 08 Mar 2010 00:51:01 +0800Boo Wei Yi<img src="http://30.media.tumblr.com/tumblr_kyx7lfg9tW1qznsbqo1_500.jpg"/><br/><br/><p><b>Client: FHM *Scam*</b><br/> Ogilvy & Mather Advertising Singapore<br/> Creative: Ashdiq, (I have no idea who else)<br/> Art/Design: Boo Wei Yi<br/> Photographer: (I have no idea who else)</p>http://boo.hasaportfolio.com/post/432599823http://boo.hasaportfolio.com/post/432599823Mon, 08 Mar 2010 00:39:15 +0800AdvertisingBoo Wei Yi<img src="http://29.media.tumblr.com/tumblr_kxg2aaw6Rb1qznsbqo1_500.jpg"/><br/><br/><p><b>Client:UNAIDS</b> *Scam*<br/> Website: <a href="http://www.unaids.org/en/default.asp" target="_blank"><a href="http://www.unaids.org/" target="_blank">http://www.unaids.org/</a></a><br/> Title: In memories of…</p> <p><b>Creative: Boo Wei Yi</b><br/> I<i>llustrator: <a href="http://tozani.deviantart.com/art/Bond-James-Bond-26212173" target="_blank">Tozani</a>* <br/> (*Borrowed art for non-commercial works)</i></p>http://boo.hasaportfolio.com/post/374936824http://boo.hasaportfolio.com/post/374936824Sun, 07 Feb 2010 07:51:46 +0800AdvertisingBoo Wei Yi<img src="http://26.media.tumblr.com/tumblr_kwkk1n3WLo1qznsbqo1_r2_500.jpg"/><br/><br/><p><b>Client: McDonald’s <a href="http://www.mcdonalds.com.sg/livescreening/index.html" target="_blank">24 Hours “Live” Football Screening</a> *Scam*</b></p> <p><br/> Creative/Art Director/Copywriter: <br/><i>Boo Wei Yi<br/><a href="http://jonong88.tumblr.com/" target="_blank">Jonathan Ong</a><br/><a href="http://shownd.com/shum" target="_blank">Shum Qi Hao</a></i><br/> Photography: Jonathan Ong</p> <p>Before Photo: <a href="http://s3.amazonaws.com/data.tumblr.com/tumblr_kxg1niftmf1qznsbqo1_1280.jpg?AWSAccessKeyId=0RYTHV9YYQ4W5Q3HQMG2&Expires=1265586118&Signature=xDHWffgJpVPgimh%2B4VAv5C9f65c%3D" target="_blank">Click Here</a></p>http://boo.hasaportfolio.com/post/344966908http://boo.hasaportfolio.com/post/344966908Thu, 21 Jan 2010 07:32:00 +0800AdvertisingBoo Wei Yi<img src="http://25.media.tumblr.com/tumblr_kp1lc1m9oR1qznsbqo1_500.jpg"/><br/><br/><p><b>Client: Wonderbra</b><br/> Creative: Boo Wei Yi</p>http://boo.hasaportfolio.com/post/181074776http://boo.hasaportfolio.com/post/181074776Sun, 06 Sep 2009 18:14:00 +0800AdvertisingBoo Wei Yi<img src="http://30.media.tumblr.com/tumblr_kp1kd16lCU1qznsbqo1_500.jpg"/><br/><br/><p><b>Client: Apple inc </b>*scam ad*<br/> Medium: <a href="http://www.apple.com" target="_blank">www.apple.com</a><br/> Creative: Shum Qi Hao, Jonathan Ong, Boo Wei Yi<br/> Art: Shum Qi Hao</p> <p><i>An interactive idea where apple users can express and view how Apple inc has affected theirs, and other people’s lives. </i></p>http://boo.hasaportfolio.com/post/173038221http://boo.hasaportfolio.com/post/173038221Thu, 27 Aug 2009 23:29:00 +0800AdvertisingBoo Wei Yi<img src="http://24.media.tumblr.com/tumblr_koy2qlTOud1qznsbqo1_500.jpg"/><br/><br/><p>SMU(SISS) Presents</p> <p><b>Freshmen Glow Pageant 09</b></p> <p><b>21st Aug 2009 - 7pm</b></p>http://boo.hasaportfolio.com/post/171451002http://boo.hasaportfolio.com/post/171451002Wed, 26 Aug 2009 02:15:00 +0800DesignBoo Wei Yi<img src="http://28.media.tumblr.com/tumblr_koy2gw4Irv1qznsbqo1_r1_500.jpg"/><br/><br/><p><b>Freshmen Glow Pageant 09 Ticket Design</b></p> <p><b>21st Aug 2009 - 7pm</b></p>http://boo.hasaportfolio.com/post/171447574http://boo.hasaportfolio.com/post/171447574Wed, 26 Aug 2009 02:10:00 +0800DesignBoo Wei Yi<img src="http://26.media.tumblr.com/y9NCZzkxAi8lqcbs1Y8TYfuto1_500.jpg"/><br/><br/><p>SMU(SISS) Presents</p> <p><b>Starlight Serenade - Investiture 09</b></p> <p><b>15th Jan 2009 at Fashion Bar.</b></p>http://boo.hasaportfolio.com/post/67976572http://boo.hasaportfolio.com/post/67976572Sat, 03 Jan 2009 00:25:00 +0800DesignBoo Wei Yi<img src="http://28.media.tumblr.com/y9NCZzkxAfq36sgrp3a5J8z6o1_500.jpg"/><br/><br/><p>Client: Panadol kids Probono work. </p> <b> <p>Help out only typo D.I on pills. (bottom right)</p> <i><p>Tagline: Their pain is your pain.</p> </i></b>http://boo.hasaportfolio.com/post/57246910http://boo.hasaportfolio.com/post/57246910Sat, 01 Nov 2008 16:06:00 +0800AdvertisingBoo Wei Yi<img src="http://29.media.tumblr.com/y9NCZzkxAfpxc6g2EfXA1Ju1o1_500.jpg"/><br/><br/><p><b>Client: Mamil Gold Ezypack Product Demo Storyboard (10 Sec) </b><br/> Company: Ogilvy & Mather Advertising Singapore<br/> Creative/Art: Boo Wei Yi</p>http://boo.hasaportfolio.com/post/57228875http://boo.hasaportfolio.com/post/57228875Sat, 01 Nov 2008 13:23:00 +0800AdvertisingBoo Wei Yi<img src="http://29.media.tumblr.com/y9NCZzkxAfpvt5z3wrBN4Ng0o1_500.jpg"/><br/><br/><p><b>Client: Singapore Land Transport Authority  </b><br/> Company: Ogilvy & Mather Advertising Singapore<br/> Art/Photo: Boo Wei Yi<br/> Creative: Eric</p>http://boo.hasaportfolio.com/post/57224213http://boo.hasaportfolio.com/post/57224213Sat, 01 Nov 2008 12:42:00 +0800AdvertisingBoo Wei Yi<img src="http://26.media.tumblr.com/y9NCZzkxAfq84fruBc0QDdtto1_500.jpg"/><br/><br/><p><b>Self-Promotion Namecard</b><br/> “The Doctor said they found light bulb in my head.”<br/> Printed on Transparency paper. <i></i></p>http://boo.hasaportfolio.com/post/57260810http://boo.hasaportfolio.com/post/57260810Fri, 31 Oct 2008 18:24:00 +0800DesignBoo Wei Yi<img src="http://24.media.tumblr.com/y9NCZzkxAfqiqnqylX5YqZGFo1_500.jpg"/><br/><br/><p>Company: Ogilvy&Mather, Singapore</p> <p><b>Client: Panadol Menstrual Situation<br/></b></p> <p>Art Director: Ashidiq</p> <p>Copywriting: Troy</p> <p><i>Involve In photoshoot and DI.</i></p>http://boo.hasaportfolio.com/post/57297944http://boo.hasaportfolio.com/post/57297944Fri, 31 Oct 2008 18:22:00 +0800AdvertisingBoo Wei Yi<img src="http://29.media.tumblr.com/y9NCZzkxAfq7zz5vtDFtCluyo1_500.jpg"/><br/><br/><p><b>Graphic Novel Random page 1<br/></b></p> <p><i>1st attempted on digital painting with Intuos 3 Wacom<br/></i></p>http://boo.hasaportfolio.com/post/57260330http://boo.hasaportfolio.com/post/57260330Fri, 31 Oct 2008 18:21:00 +0800IllustrationBoo Wei Yi<img src="http://28.media.tumblr.com/y9NCZzkxAfq80pp4NYdZuQbuo1_500.jpg"/><br/><br/><p><b>Graphic Novel Random page 2</b></p> <p><i>Hand drawn. Painted with wacom on Photoshop.</i></p>http://boo.hasaportfolio.com/post/57260367http://boo.hasaportfolio.com/post/57260367Fri, 31 Oct 2008 18:20:00 +0800IllustrationBoo Wei Yi<img src="http://24.media.tumblr.com/y9NCZzkxAfq7vakqR8G0oCJjo1_500.jpg"/><br/><br/><p><b>Client: Christopher Wool/Stencil Artist</b></p> <p>Direct Mailer: Christopher Wool is a stencil artist. To promote his exhibition in Singapore, a direct mailer containing die-cut stencils of some of his work, to allow receiver to experience stenciling.</p> <p><i>*School Project - Non Commercial*</i></p>http://boo.hasaportfolio.com/post/57260059http://boo.hasaportfolio.com/post/57260059Fri, 31 Oct 2008 18:17:00 +0800AdvertisingDesignBoo Wei Yi<img src="http://30.media.tumblr.com/y9NCZzkxAfq7tbc38WylSIbvo1_500.jpg"/><br/><br/><p>Client: Lonely Planet Traveling guide</p> <b><p>Wander lust: The Travel Bible.</p> </b> <i>Featuring Travel Host Foodie, Advertie, sleepie, lookie.</i>http://boo.hasaportfolio.com/post/57259952http://boo.hasaportfolio.com/post/57259952Fri, 31 Oct 2008 18:16:00 +0800IllustrationBoo Wei Yi<img src="http://24.media.tumblr.com/y9NCZzkxAfq7pfdnTCnIUkNQo1_500.jpg"/><br/><br/><p>Installation on magazines.</p>http://boo.hasaportfolio.com/post/57259703http://boo.hasaportfolio.com/post/57259703Fri, 31 Oct 2008 18:13:00 +0800AdvertisingBoo Wei Yi<img src="http://27.media.tumblr.com/y9NCZzkxAfq7m2dpEIP7bD6Jo1_500.jpg"/><br/><br/><b><p>Client: Playstation 3</p> </b> <i><p>Bodycopy: Meet the Cell Broadband Engine. It is the digital soul of the Playstation 3. It all comes down to processing power, the faster you think the more things you think about, which is why the Cell has not one, but eight synchronized processors, not just to power the world, but to generate enough energy to dynamism the universe.</p> </i>http://boo.hasaportfolio.com/post/57259434http://boo.hasaportfolio.com/post/57259434Fri, 31 Oct 2008 18:10:00 +0800AdvertisingBoo Wei Yi